Oh physical fitness the nation’s first fitness franchise to use wireless, small-group EMS (electro muscle stimulation) technology, today announced that two veteran entrepreneurs and marketing executives have purchased the rights to develop the area in Arizona and are actively selling franchise licenses to open up to 35 locations across the state over the next three years.
Ohm Fitness offers a high-tech EMS fitness experience that packs the benefits of an intense two-hour workout into a low-impact 25-minute session. The first corporate site opened in Scottsdale at 15029 N. Thompson Peak Parkway in June and has already exceeded initial expectations for a membership base in such a short time.
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Alexis Krisay and Melissa DiGianfilippo, founders of Serendipit Consulting, one of the valley’s leading marketing and public relations agencies, will now act as the Ohm Fitness area developers in Arizona and plans to open at least three locations itself. Serendipit was hired in 2021 as a referral agency for Ohm Fitness due to the agency’s proven track record in the franchise space. Serendipit is well known for supporting franchises like Orangetheory Fitness, Modern Acupuncture, and Perspire Sauna Studios to name a few.
“While marketing and public relations is our true passion and calling, we have always been obsessed with health and wellness and have learned the ins and outs of franchising over the years by supporting some of the biggest brands in the country,” Krisay said. “It was obvious to us from the start that Ohm Fitness was going to be the next big thing and we knew we had to be a part of it.”
The duo plan to run their Ohm Fitness business alongside Serendipit Consulting and plan to hire a team to manage their Ohm Fitness studio operations and oversee the success of the Arizona region as they recruit more franchisees. . They are already looking for real estate for their first locations.
“Everyone we’ve pitched the concept to is immediately blown away, which sparked interest in the franchise early on,” DiGianfilippo said. “We are already vetting qualified franchisees to purchase territories throughout Arizona. We are looking for people who have a passion for fitness and preferably have franchise experience.
Created by several seasoned franchisors who built and developed Massage Envy, European Wax Center and Orangetheory Fitness, Ohm Fitness is the first franchise to offer small group workouts using highly effective Electrical Muscle Stimulation (EMS) through the use of a wearable technology called the EMPower Suit. This technology has the ability to produce impressive results with a relatively low rate of wear and tear on joints, ligaments and muscles, compared to traditional weights and other conventional 2-3 hour training activities.
At Ohm Fitness, customers are immersed in a high-tech fitness experience with every visit. From wearable technology, to collected and reported biometrics, to studio design and music and lighting sequences tied to workout history, the Ohm Fitness workout is unlike anything else in the fitness industry. Founder memberships include “Warm Up” (four classes) for $90 per month, “Turn Up” (12 classes) for $250 per month, and “Peak” (20 classes) for $360 per month. Group and private sessions are also available and prices vary depending on the number of sessions purchased.
This low-impact workout has been linked to research-based benefits such as fat loss, skin health, energy, stress and anxiety levels, muscle strength, and acute and chronic pain. . While the body’s central nervous system can only send frequency pulses that control 30% of your muscle fibers during an exercise, the EMPower Wireless Suit’s EMS technology is able to send pulses to muscle fibers up to a hundred times faster, causing muscle to feel tired faster than a traditional strength training exercise, that’s how it cuts a two or three hour workout into just 25 minutes.
Arizona is the first area development license to be awarded and the company is attracting tremendous interest from qualified franchisees across the country. Ohm Fitness is well positioned for rapid growth and financial success through its highly regarded founding and management team, including co-founder Doug Payne, co-founder Eric Hamann, Ohmgevity director Jason Sani and director of franchise development Hogan Zinn, who collectively boast over 55 years of franchise and health and wellness experience.
Ohm Fitness is a special first-to-market franchise opportunity for entrepreneurs and experienced franchise industry professionals who are eager to capture their share of the $96 billion fitness industry. The initial franchise fee is $39,000 and the estimated total initial investment ranges from $107,150 to $328,000. For more information on franchise opportunities available in your area, visit www.ohmfitness.com or email [email protected].