Batteries Plus Announces Several Promotions to Franchise Development Team


Joe Malmuth Steps into Franchise Director Position as Entire Team Earns New Titles and Franchising Certifications

HARTLAND, Wis., September 15, 2022 /PRNewswire/ — On the heels of record franchise sales, system-wide organic growth and multiple successful resales, Batteries More, the nation’s largest and fastest growing battery, bulb, keychain and repair franchise, today announced the promotion of its entire franchise development team. Led by its newly promoted Franchise Director, Joe MalmuthCFE, the Batteries Plus development team also celebrated the promotions of Vic Daher to the Vice President of Franchise Development and Brandon Mangual to the General Manager of Franchise Development.

Malmuth rose through the executive ranks from his previous role as Vice President of Franchise Development, a title he has held ever since. June 2021. Since joining the company in May 2020, Malmuth was tasked with overseeing all aspects of the franchise’s development. In addition to working with new owners and franchise consultants to expand the system, he also managed programs to help current owners expand their territory and facilitate transactions. In the two and a half years since being hired, Malmuth has led the brand’s development strategy, signing franchise agreements that will continue to bring new Batteries Plus stores to communities across the country. Recent franchise agreements signed by Malmuth and his team include a variety of franchisees from various business backgrounds – restaurants, finance, sales, etc. – further validating the strength of the development team and its ability to find qualified operators.

“In the two and a half years since I joined Batteries Plus, I have seen the brand grow exponentially. Our growth has been through the addition of enthusiastic new franchisees, the “The expansion and development of our current owners and a very successful re-sale strategy have helped expand our presence across the country. This has been a very exciting time in our brand’s history,” said Joe Malmuth, Director of Franchising. “That being said, none of these successes would be possible without the dedication and tenacity of our franchise development team. Vic and Brandon are extremely hard workers and their future with our brand is very bright. We look forward to keep watching them grow.”

Daher earns his new title after serving in his previous position as Director of Franchise Development for July 2020. Daher’s responsibilities in his new role include territory development and demographics as well as market optimization. Mangual becomes Managing Director of Franchise Development after joining the brand in October 2020 as Head of Franchise Development. In his new role, Mangual will be responsible for marketing and analyzing franchise development. In addition to their promotions, Daher and Mangual earned their Certified Franchise Executive (CFE) certification – joining Malmuth in the prestigious group of franchise professionals with this designation.

“Joe, Vic and Brandon are truly top notch franchise development professionals and their recent promotions are very well deserved,” said Jon Sica, Director of Strategy and Development at Batteries Plus. “Our franchise development team has set us on track for another record year of growth so far in 2022 and we are confident that we will end the year on an even higher note.”

To learn more about Batteries Plus, including information about the franchise opportunity or virtually visit a store, visit

Batteries Plus, founded in 1988 and based in Hartland, Wis., is a leading omnichannel retailer of batteries, specialty light bulbs, and phone repair services for the direct-to-consumer and business channels. The retailer also offers programming, replacement and key cutting services. Through a nationwide network of stores, the company offers a differentiated value proposition of unmatched product selection, in-stock availability and customer service. Batteries Plus belongs to Freeman Spoglia private equity firm based in Los Angeles and New York City. To learn more about one of the best Forbes® franchises to buy in America, visit

MEDIA CONTACT: Julianne StevensonFishman Public Relations, [email protected] or 224-558-2510

SOURCE Batteries More


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