IPL 2022 – BCCI prohibits cryptocurrency sponsorships: The Cricket Control Board of India (BCCI) has sent a strong diktat to Indian Premier League franchises which “No sponsorship agreement with cryptocurrency and betting companies via a surrogate measure will be allowed in IPL 2022.” According to information available from InsideSport, the BCCI directive was sent on Wednesday. The board’s diktat came as the Indian government is set to introduce a bill to frame cryptocurrency rules aimed at banning private trading of digital coins – Follow IPL 2022 LIVE updates on InsideSpot.IN
“Yes, we have told IPL teams and stakeholders that no deal should be made with cryptocurrency companies. We are also concerned that some betting companies advertise through alternative methods as information platforms or other measures. We will not allow the same in the future ”, one of the main BCCI officials told InsideSport.
IPL 2022 retention updates: 4 days before the BCCI expires …
IPL 2022: BCCI diktat to IPL franchises, “no sponsorship agreement with crypto exchanges and authorized betting companies”
BCCI prohibits cryptocurrency sponsorships: According to reports circling the market, some of the top franchises were close to making deals with cryptocurrency companies for the upcoming IPL season.
After the BCCI directive, all these conversations must be put on hold.
“We have been asked to block all conversations, this upsets our plans but then obviously the BCCI is the regulator of IPL, we will tow the line accordingly”, said the CEO of one of the franchises
Companies like Coin DCX, Coin Switch Kuber, WazirX and a few others have become very active in advertising during cricket matches. Some of these companies were seen actively advertising during the T20 World Cup and recently concluded a tour of India in Sri Lanka – but according to the new directive all such advertising will now have to be suspended by franchises or all. other IPL player like the official. broadcaster, digital streaming partner.
The BCCI “very concerned” by the advertising of betting companies via substitution methods
InsideSport has also learned that BCCI has asked official Disney Star Network digital live-streaming and broadcast partners not to broadcast any advertising from betting companies.
Some of the betting companies were seen advertising during IPL 2021 projecting themselves as news outlets. BCCI is not very happy with the trend.
InsideSport has contacted Star Sports Network to verify whether such a directive has been issued to the official broadcaster – but could not get a response.
Cryptocurrency Sponsorship In Sports Grows Day By Day Around The World
- In June, F1 added Crypto.com, which provides digital wallets for storing and paying with digital currencies to their sponsorship list.
- Inter Milan, AC Milan, Juventus, FC Barcelona, Arsenal in England and Manchester City are all sponsored by Crypto companies
- CoinDCX was the title sponsor of the Indian tour of Sri Lanka – CoinDCX T20 Cup
- UFC has huge sponsorship deal with cryptocurrency firm
- WazirX ads ran throughout Euro Cup 2021 streams