Launch of the Five Star franchise to aggressively acquire the house …


(MENAFN- PR Urgent) SPRINGVILLE, Utah, November 4, 2021 – Five Star Franchising (“Five Star”), a growing portfolio of successful home service brands, officially launched today following the acquisition of brands of franchisor Bath Solutions, Joe Homebuyer, Gotcha Couvert and Bio-One. As part of its ongoing campaign to develop the world’s best and most reliable franchise systems, the company seeks to acquire franchise brands that wish to amplify their growth. Under the Five Star umbrella is also ProNexis, a leader in call centers and lead generation systems for home service franchisees.

“If you’re the founder of a home service franchise brand or a franchise broker, we should talk about it,” said Scott Abbott, CEO of Five Star Franchising. “We focus on brands that have a proven track record and are ready for enhanced franchise development, technology, operations and marketing support to take growth to the next level. Our acquisition model encourages owners and management teams to stay and build with us. “

Five Star is backed by Princeton Equity Group, a leading private equity fund focused on partnering with franchisor brands owned by founders.

“We are delighted to partner with Scott Abbott and the entire Five Star leadership team to continue building a world-class platform of home service franchise brands,” said Doug Kennealey, Managing Partner of Princeton Equity Group. “We plan to pursue both an organic and acquisition-driven strategy across all areas of the home care landscape. In the past few months alone, we’ve already seen the huge and positive impact the Five Star team and playbook have had on recently acquired brands. ”

Five Star’s current brand portfolio includes Bath Solutions, Joe Homebuyer, Gotcha Covered and Bio-One. The brands collectively support nearly 300 franchise owners and 350 franchise territories in the United States and Canada. As these brands and their franchisees enter the Five Star ecosystem, they will find support from ProNexis, a wholly owned customer experience marketing and technology company that brings invaluable service expertise. home.

Home service brands wishing to initiate discussions with Five Star can visit

About the five-star franchise
Five Star Franchising is a very innovative conglomerate of franchisor brands that includes Five Star Bath Solutions, Joe Homebuyer, Gotcha Covered and Bio-One. Under the Five Star umbrella is also ProNexis, a leader in call centers and lead generation systems for home service franchisees. Five Star represents the best franchise systems in the industry with a mission to ensure that its brands perform best in technology, marketing, branding and human resources. With a franchisee-driven business approach, Five Star excels in ensuring success in the local market for each of their brand franchisees. For more information visit

About Princeton Equity Group
Princeton Equity Group is one of the most experienced franchisors and multi-unit investors in the United States and invests exclusively in leading franchisors and multi-unit companies. Princeton views every investment as a long-term, supporting business partnership with founders and management teams to help create high-value businesses. Princeton principals have sponsored investments in some of the most admired and growth-oriented franchisors and multi-unit companies in the United States. For more information visit


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