Modern Market Eatery has signed a 41-unit development agreement with its first franchise partner, Thrive Restaurant Group. The agreement will expand the brand to 11 new markets, including Wichita and Kansas City, Kansas; Austin, San Antonio and Waco, TX; Des Moines, Iowa; Charlotte and Raleigh, North Carolina; and northwestern Arkansas.
Based in Wichita, Kansas, Thrive Restaurant Group is a generational, multi-brand restaurant company with deep-rooted values centered around customer-centric hospitality and a passion for homemade food. Founded by Darrel and David Rolph and led by Jon Rolph since 2011, the group is Applebee’s fifth franchisee and operates more than 100 restaurants nationwide, including its own portfolio of food-focused brands: Carlos O’ Kelly’s, HomeGrown and BakeSale.
“We are proud to play a role in building brands we believe in and expanding the footprint of better-for-you foods and quality ingredients with a passion for home-cooked meals,” said Rolph, President and CEO of Thrive Restaurant Group. “Modern Market embraces each of these values, and we are excited to bring the brand to the markets we serve and beyond.”
Founded in 2009, Modern Market is a fast casual concept born from the philosophy that faster food can be better food. Emphasizing fresh, whole and sustainable ingredients, transformed into homemade entrees ranging from salads to brick oven pizzas, the menu offers customers a diverse and customizable experience.
“Any brand’s first franchise partner is extremely special, but what makes Thrive Restaurant Group exceptional is their passion for our shared values,” says Rob McColgan, co-founder of Modern Market and co-CEO of Modern Restaurant Concepts. . “Their commitment to hospitality, their employees and their communities is truly at the heart of their business and everything they do. We feel privileged to have the opportunity to work alongside them and help bring healthy, amazing food to as many people as possible.
“As we continue to grow, our goal is to align with franchise partners with existing market authority,” adds McColgan. “Rather than picking specific DMAs that we want to pursue, we focus on finding the right partners who share our vision and goals, wherever they are, and Thrive exemplifies that. That’s our strategy. as we continue our growth trajectory and actively pursue new franchise opportunities.
The news and information presented in this release has not been corroborated by WTWH Media LLC.