Netflix, Amazon, Disney +, HBO Max: the IP franchise takes over television


Television has been unrecognizable for ten years. The Blockbuster era of television is now dominated by large-scale franchises and IP. Marvel, Lucasfilm, HBO

As the technology and capabilities available to Hollywood and the consumer develop and evolve, so does the definitive entertainment of an era. The advent of DVD has helped audiences keep abreast of their favorite television shows without the rigid constraint of weekly programming. As a result, the medium began to move away from episodic procedures and serial storytelling. This pivot ushered in a new era of television.

The Sopranos revolutionized the small screen and cemented HBO’s premium cable network as a limitless entertainment destination. The crowd drama spawned a series of headlines with notoriously problematic men spilling over to basic cable with AMC breaking Bad and Mad Men. Yes, the Peak TV era was defined by the abundance of deeply compelling dramatic works that dominated the headlines and diverted national attention. But his most important legacy is the wiggle room he left for smaller human dramas that were just as touching, but not so popular, to emerge, flourish and survive. Without the entrances of the golden age such as The shield and Thread, the medium may never have reached a point where it could spawn even more niche hits such as Rectify and Leftovers.

But with the arrival of The walking dead in 2010 and The iron Throne in 2011, television began a new metamorphosis. The dawn of the Blockbuster TV era pushed networks to find genre-tinged commercial successes; Big budget home runs with all the flash of a movie on the big screen. The proliferation of content-hungry streaming services backed by well-endowed tech giants has flooded the market with tons of cash to make this possible. Hollywood’s shift from original concepts to well-known franchises and high-profile intellectual property has only accelerated the transition to this new TV arena over the past decade. Now, as we gaze across the coming horizon of the small screen, that’s pretty much all we see.

Franchise TV

The dominant big-screen pop culture franchises are spawning small screen expansions at a rapid rate. Going forward, monoculture will be defined by those expensive date viewing titles.

Wonder (Disney +)

  • What if…?
  • She-Hulk
  • Hawk Eye
  • Ms. Marvel
  • Moon knight
  • Secret invasion
  • Armor wars
  • Stone heart
  • Untitled Wakanda Series
  • Loki Season 2

The Marvel Cinematic Universe is the most successful creation in Hollywood history. Its box office prowess is unmatched in modern times. So far, across three series, the expansion of the MCU to the small screen via Disney + has been equally successful. Soon, the shared cinematic universe will spawn over 30 titles across both media.

Star Wars (Disney +)

  • Boba Fett’s book
  • The Mandalorian Season 3
  • Andor
  • Obi wan kenobi
  • The Acolyte
  • Ahsoka
  • Lando
  • Visions
  • Rangers of the New Republic

Star wars, arguably the original iteration of the successful franchise concept, will continue its takeover of television for years to come. The Mandalorian, the very first live-action Star wars The TV series proved to be a unifying entry into a galaxy far, far away that rekindled audiences’ enthusiasm for “hokey religions and ancient weapons.” A consistent theme among these many lists is the use of both live action and animation to develop the look, feel, tone, and target demographics of these known quantities. Singular franchise titles diversify their approach to further broaden their appeal.

The iron Throne (HBO / HBO Max)

  • Dragon house
  • 10,000 ships
  • 9 trips
  • Dunk & Egg Tales
  • Golden Empire of Yi Ti animated series

The iron Throne proved to be so extremely popular for HBO that the powers that chose to fund not only the network’s very first spin-off in Dragon house, but a whole universe located in the fantastic world of George RR Martin. Several prequel spinoffs are in the works for HBO and HBO Max, as Martin’s vast fictional story provides an unlimited playing field for new stories.

CC (HBO Max)

  • Peacemaker
  • Dc superhero top
  • The Green Lantern
  • Dark Justice League
  • GCPD
  • DMZ
  • Michael B. Jordan Superman series
  • Batman: The Caped Crusader
  • My adventures with Superman
  • Constantine
  • Fate Patrol Season 3
  • Harley quinn Season 3
  • Titans Season 4
  • Young justice Season 4

As always, take DC’s announcements and current flagged projects with a grain of salt. But there’s no doubt that WarnerMedia is banking on its superhero banner to carry a heavy load, especially as the company prepares to merge with Discovery Inc. DC encompasses a wide range of action films and movies. pre-existing animation as well as a deluge of originals and highly anticipated spinoffs to come. With The iron Throne, DC will be a cornerstone for HBO Max (punctuated by the release of James Gunn’s film The suicide squad in both theaters and on HBO Max this weekend).

Streaming IP

Most streaming services don’t have the luxury of a century-old library from which to build a shared cinematic universe of franchises. Instead, they have to rely on big one-time bets that hopefully support new franchises in the making.


  • the Lord of the Rings TV shows
  • The wheel of time
  • The boys Season 3
  • Untitled boys spin off
  • Invincible Seasons 2 and 3
  • Mr and mrs smith
  • Anansi boys
  • Event horizons
  • Annular world

Amazon undoubtedly has big reboot, relaunch, spin-off and continuation plans in store for MGM’s library after acquiring the studio for $ 8.45 billion. But before that effort can take off, studio director Jennifer Salke is banking on a number of familiar IPs, comic book adaptations, re-imaginations of previous titles, and more. It’s all part of Amazon’s plan to transform Prime Video from a value-added streaming service to a dominant player in the entertainment market. Will it be enough to compete with the deeply rooted history of Star wars, Marvel and DC? Only time will tell.


  • Assassin’s Creed
  • Knives Out 2 and 3
  • Army of the dead franchise
  • Cowboy Bebop
  • Avatar: The Last Airbender
  • resident Evil
  • The sand man
  • the withers Season 2
  • The Witcher: Origin of Blood
  • Bridgerton Seasons 2 and 3
  • Vikings: Valhalla

Netflix is ​​desperately trying to develop its own franchises, but is doing so in several unique ways. Their approach ranges from overpaying for existing theatrical successes, tapping into the high-potential world of intellectual property in video games, live adaptations of famous animated shows, adaptations of new series and concepts. originals. What Netflix discovers as its library of licensed titles shrinks is that creating a new franchise from scratch is much harder than it looks.

The future of television is a heavily franchised IP blockbuster


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