QDOBA Mexican Eats announced Wednesday that it has signed a multi-unit franchise development agreement to bring 30 locations to North Dade, Broward and Palm Beach counties over the next 10 years.
Leading the brand’s largest transaction is Michael Guiffre, who has more than two decades of leadership experience in the construction industry, overseeing organizational structure, client relations and development. Guiffre’s first venture into restaurant operations was with Dunkin’, where he was the operating partner for 10 locations and recognized for network performance that brought in $13 million a year.
The deal comes as QDOBA enters an aggressive growth phase, with its goal of expanding to 2,000 units through a mix of existing franchisees adding more units, signing new franchise agreements and continuing development of the company. After 60 franchise commitments in 2021, the brand is already working with several groups of experienced franchisees interested in expanding into major markets for 2022.
“After my experience with Dunkin’, I looked for the best opportunity to join the restaurant industry,” says Guiffre. “QDOBA was the perfect option for me. With a variety of restaurant formats and selection sites, opening my establishments will be seamless. I’m ready to get started and continue to grow QDOBA’s presence in South Florida.
Further differentiating itself, the QDOBA franchise opportunity has flexible footprint options that allow the brand to perform well in a variety of traditional and non-traditional venues. With multiple time slots, broad consumer appeal, and a strong off-premises restaurant business, franchisees are well positioned for lasting success. Additionally, QDOBA’s streamlined and efficient constructions reduce development costs for its franchisees.
“This deal is a great step for QDOBA, and it further positions us as a key player in Mexico’s fast casual segment,” added Jim Sullivan, CDO at QDOBA. “Franchising with QDOBA gives operators the opportunity to grow with a nationally recognized brand that offers an excellent return on investment and tremendous corporate support. This is an unparalleled opportunity, and operators like Michael recognize that. »
As QDOBA continues to expand across the United States, it actively seeks qualified multi-unit, multi-segment groups with experience in development strategy and a focus on diversification with a bold concept.
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