“The Ultimate Guide to Retail in 2023”, a 30-page e-book by Channable, is divided into five sections. Below you’ll find each listed with an excerpt from the report, which also features case studies, insights and predictions from marketing experts, top trends to be aware of when planning for 2023, and tons of data.
1. The future of retail is multifaceted
“In a nutshell, the retail space is constantly changing, so it’s important to build a strong foundation for your strategy while understanding the multi-dimensional space you operate in and not relying on a single model to all while using data-driven insights to optimize your strategy along the way.”
2. Key retail trends for 2023 and beyond that are here to stay
“Personalised customer experiences enable brands to offer unique goods and services and, more importantly, are what consumers expect today. Research indicates that 80% of shoppers are more likely to make a purchase when brands provide personalized experiences…. Personalization, which can be provided in all interactions with a retailer, has however seen a recent challenge: the end of third-party cookies. This has forced brands to rethink their personalization efforts, putting more emphasis on first-party data and ensuring it’s connected to their marketing strategies.
3. What Makes a Good Retail Strategy: An End-to-End Framework
“Retail is synonymous with change. Hardly any other industry is experiencing such dramatic changes as today’s retail industry, which has undergone significant transformation over the past decade and continues to evolve rapidly.
4. Tips for including conversion rate optimization (CRO) in your retail strategy
“CRO is the process of optimizing your e-commerce website for more sales. When you want to optimize your website for more conversions, there are many strategies you can implement for different pages. We have spoken with many e-commerce stores to understand the best ways to improve conversion rates…and shared some easy-to-implement CRO tactics.
5. Main Takeaways
“The retail industry is an exciting place right now, with changing consumer behaviors and evolving technologies requiring brands to be nimble, creative and forward-looking. Some of the top trends affecting the industry – from social commerce, to personalization, to diversification in terms of market, channel and audience – present significant challenges for new and existing brands, but these pale in importance with the To make the most of these opportunities, retailers will need to pursue an end-to-end omnichannel strategy that leverages real-time data to build customer loyalty, reduce costs, and improve marketing performance.
Go here to download Channable’s 30-page report.