Tijuana Flats Restaurants, owner, operator and franchisor of the fast casual restaurant brand Tex-Mex with 124 company-owned and franchised restaurants, announced that Joe Christina has been named general manager and member of the board of directors.
Christina is a seasoned restaurant chef who brings nearly 40 years of restaurant operation experience to Tijuana Flats. Christina has strong strategy, leadership and management skills and a proven track record of delivering sustained revenue and earnings growth in dynamic and changing markets. Christina has achieved great results throughout her career with a focus on people first, process and delivering an exceptional customer experience. Additionally, Christina brings a wealth of franchising knowledge that will be instrumental as the company continues to focus on growth through franchising.
“My family and I have been guests at Tijuana Flats for many, many years,” says Christina. “As a lifelong fan, I am thrilled to join the organization as it prepares for its next stage of growth. It starts with great food, enthusiastic team members, committed franchisees and owners. together,” continues Christina. “Together, with heart and passion, I look forward to driving growth and continuing to evolve the brand and customer experience.”
Since 2016, Christina has served as CEO, President and Board Member of Church’s Texas Chicken, where he started as Executive Vice President of US Operations in 2013. Church’s has more than 1,700 locations in 26 countries and international territories and system-wide sales exceeding $1.2 billion.
Prior to joining Church’s, Christina spent 28 years at Burger King with ever-increasing responsibilities and also became a franchisee. Most recently, Christina was senior vice president responsible for a division with $2 billion in sales and 2,000 restaurants in 19 states. His previous positions at Burger King included Vice President of Global Operations and Training and Divisional Vice President, Franchise Operations where he led the Southeast Division with 350 franchisees and 1,800 restaurants.
Tijuana Flats Chairman of the Board, John Caron, said, “We are thrilled to have Joe join the Tijuana Flats family. Joe is a talented and experienced restaurant veteran who is well positioned to take this beloved brand with a loyal and passionate clientele to the next level. His focus on delivering an exceptional customer experience, coupled with his extensive knowledge of franchising, makes him the ideal fit for the role of CEO.
The news and information presented in this release has not been corroborated by WTWH Media LLC.