Unleashed Brands Acquires Youth Esports Franchise XP League


Youth Enrichment Franchise Brand Platform Company Adds First Market Leader in Growing Category Connecting Conventional Youth Athletics to Competitive Esports

DALLAS, April 26, 2022 /PRNewswire/ — Unleashed Marksthe fast-growing parent company of franchise brands focused on kids learning, playing and growing, today announced the acquisition of the market’s first youth esports franchise League XP. The brand joins others in the Unleashed portfolio, including Urban Aerial Adventure Park, Snapology, The small gymnasium, First Martial Arts and Class 101. This is the fifth acquisition for Unleashed Brands in the past nine months. Details of the transaction were not disclosed.

XP League is an esports league inspired by classic youth sports organizations. Programs incorporate themes of sportsmanship, teamwork, and positive behavior centered around age-appropriate video game competitions for elementary, middle, and high school students. The brand was founded in September 2020 in Raleigh, North Carolina by entrepreneur and father of four children, Jay Melamed and has just been named Entrepreneur magazine’s 2022 list of the fastest growing franchise brands. XP League offers bespoke training for coaches and players, where anyone can become a successful competitive coach or player.

“Adding XP League to our family of brands is exciting for us with the value of the global esports market expected to reach $2 billion next year. There is so much room for growth and product innovation in the future,” said Michael O. Browning Jr., Founder and CEO of Unleashed Brands. “We are delighted to welcome Jay to our leadership team with his extensive business and franchise experience.”

The acquisition allows Unleashed Brands to further access the Grow category and positively impact a new segment of children. XP League attracts a wide range of players of varying age and skill level – from experienced gamers to casual gaming fans looking to make new friends.

“I am delighted that XP League is joining a group of brands with such a strong vision and culture, focused on reaching children throughout their lives as they play, learn and grow. Our company shares so many shared core values ​​with Unleashed Brands, which made this integration an easy decision for us,” Melamed said. “We look forward to our franchise network having access to benefits that an independent franchisor would not be able to provide. . We also look forward to expanding our experience so children and their parents can see more programs in their local markets.”

Unleashed Brands will operate as the parent company of XP League, as it does for its other brands, Premier Martial Arts, Snapology, The Little Gym, Class 101 and Urban Air Adventure Park. Unleashed Brands is backed by a management team with over 150 years of combined consumer industry experience, focused on serving families. It continues to expand its industry-leading platform to better serve and support families as moms and dads seek to “build great kids.”

To learn more about Unleashed Brands and current opportunities, please visit unleashedbrands.com.

About Unleashed Marks
Unleashed Brands, currently includes portfolio brands Urban Aerial Adventure Park, Snapology, The small gymnasium and First Martial Arts and Class 101, and was founded to curate and grow a portfolio of the most innovative and profitable brands that help children learn, play and grow. Over the past 10 years, the Unleashed Brands team has built a proven platform and expertise to scale businesses focused on serving families. Its mission is to impact the life of every child by providing fun, engaging and inspiring experiences that help them become who they are meant to be. For more information, please visit www.UnleashedBrands.com.

About XP League
XP League is the first youth esports league franchise on the market that bridges the gap between conventional youth athletics and competitive esports. XP League offers an innovative program that promotes social skills and sportsmanship through a structure led by positive and certified coaches. Launched in September 2020XP League quickly grew to become the first and largest esports franchise concept in the United States and Canada. Please visit https://www.xpleague.com/ to learn more.

Media Contact: Sara FawellFishman Public Relations, [email protected] or 847-945-1300

SOURCE Unleashed Marks


Comments are closed.