Zaxby’s offers “Get One, Give One” boneless wing meal on Random Acts of Kindness Day

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Online-only BOGO is good all day Feb 17

February 16, 2022 // Franchising.com // ATHENS, Ga. – Zaxby’s, the quick-service restaurant known for its signature Chicken Fingerz™, wings and sauces, is celebrating Random Acts of Kindness Day with a special “Get One, Give An online-only offer all day February 17, while supplies last Zaxby’s Boneless Wings Meal features five tender, flavorful boneless wings tossed with a new Buffalo Garlic Blaze or any other of nine different sauces and is served with Texas toast, crinkle fries and ranch sauce.

“We wanted to offer some kindness to our loyal ‘fanz’ on a day that celebrates kindness to one another. That’s how #ZaxofKindness was born,” said Zaxby CMO Joel Bulger “Whether you give the extra meal or give it to yourself is entirely up to you.”

Zaxby’s recently introduced its new signature Buffalo Garlic Blaze sauce. The new wing sauce incorporates aspects of spicy garlic and creamy buffalo sauce, replacing Zaxby’s original buffalo sauce. But the big story is the offbeat ad campaign. The “Guy On A Buffalo Wing” commercial follows the story of a lone cowboy riding a Zaxby-style buffalo wing discovering a Zaxby’s boneless wing meal that includes new Buffalo Garlic Blaze sauce. The spot is told to a folk song, composed by the group Jomo & The Possum Posse, featuring original characters such as The Bobcat, The Squirrel, The Fox and The Hedgehog.

Last year, the brand celebrated the holidays with an innovative TikTok activation encouraging brand enthusiasts to step up their goodwill game with its #ZaxofKindness challenge. The social stunt launched Zaxby’s series of random brand initiatives on the day set aside to commemorate kindness.

Random Acts of Kindness Day was established in 1995 by the Random Acts of Kindness Foundation (RAK) to “inspire people to practice kindness and ‘pass it on’ to others,” according to the organization’s website. According to RAK, scientific evidence demonstrates the positive effects of doing kind things for others, receiving kindness, and even just witnessing it.

SOURCE Zaxby’s

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